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Make Money Selling Stock Photos

easy tips on selling micro stock photography

Stock Photography Community

Selling to Your Niche, Part 1

Sunday, February 3, 2008

It’s time to get the word out! You can sit back and wait for buyers to stumble across your stock photos listed among the millions of images at your micro stock agency. Or you can find your own buyers and send them directly to your photographs.

So the question is: how do you connect with people who want and need to buy your photos? This is the very core philosophy behind marketing stock photos – in order to sell your images you must first identify your “niche market”. They are the people who want the specific type of images you create.

But finding your niche is only the first step. Buyers from your niche market must also NEED your images. Whether it’s for a business ad, local newspaper or personal blog, they must have an urgency and a reason for purchasing a stock image.

When you put these two elements together, you will have automatic sales. If you can make contact with the right person in your niche market, at the time that they have a need to purchase a photograph, your stock images will sell like hotcakes.

Here is a basic breakdown of how to connect with niche buyers:
1. group your images into collections
2. describe each collection
3. make a list of possible markets who would be interested in purchasing images from each collection
4. research each market to identify specific “leads”
5. create a spreadsheet or database and enter your lead info
6. contact your lead using social media, email or snail mail
7. systematically work down your list of leads, contacting each one

During the next seven blog posts, we’ll discuss in detail each step of this process.

Don’t miss out on this valuable information. It could earn you a ton of microstock sales! Bookmark this blog or subscribe to our RSS feed to receive every post in this mini-series: “Selling to Your Niche”.

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