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Make Money Selling Stock Photos

easy tips on selling micro stock photography

Stock Photography Community

Selling to Your Niche, Part 2 - Create Collections

Thursday, February 7, 2008

There’s a saying in marketing circles that goes like this:
“If you market to everyone, you are marketing to no one.”

How does this relate to marketing your photos?

It means you need to narrow your marketing focus to 2 or 3 tightly themed niches rather than throwing out thousands of unrelated photographs into the world, hoping someone bites.

The first step in finding your niches is to group your photographs into themed collections. You probably already know what themes resonate throughout your portfolio. Themes can be based on subject matter, location or even on a color. My microstock agency (Dreamstime) makes it easy to create themed collections under its Designer’s section. Other agencies may not have this option. In that case you'll need to find a way to group your photos in order to market them to buyers.

Here are two of my collections:
Diesels - based on long-haul semi trucks
View of the Southwest - based on Southwest regional images

It’s a good idea to have at least ten related images in a collection in order to offer a selection to buyers. As you upload new images to your agency directory, remember to add accepted photographs to the collections you have created.

To learn more about Dreamstime collections visit: http://www.dreamstime.com/collections_list

See:
Part 1

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