This is Part 4 of an 8-part series. OK – so now you have created themed collections of your photos and the keywords that describe them. Here comes the fun part – trying to figure out what kind of people will buy your photos based on your descriptions.
For example, let’s take my photographic collection based on the Southwest with an emphasis on New Mexico. My niche market for this body of work would be people who use photos of New Mexico and the Southwest on websites, advertisements, publications and blogs. Now let’s think of markets that fit this category:
- travel agencies that cater to Southwest travel
- regional publications such as New Mexico Magazine
- tourist centered businesses such as hotels, tours, restaurants (tourism is New Mexico’s second largest market)
- regional businesses, such as food, wine, and other products made locally
- web designers who design sites for regional businesses
I’ve come up with 5 distinct niche markets for this collection. To see View of the Southwest, go to
http://www.dreamstime.com/view-of-the-southwest-by-laroach-rcollection6069-resi265856Now do the same for each of your collections. If you can identify 3 to 5 markets for each group of photographs, you’re on your way.
Next in Part 5 we'll talk about how to find specific buyers within your markets.
Part 1Part 2
Part 3 microstock photographyLabels: micro stock, niche market, selling stock photography
You have a good blog.
I found that for me, uploading my photos to stock web site was not the best path.
(This is possibly at least partly because they were not fantastic quality!:-)
I found that the best way of making money from my photos was to give them away free and make money from the adverts on my web site...
I also make the occasional sale of hi-res versions for which I can charge a lot more than I would get from micro stock sites.
If your niche has very little competition, and someone wants a photo in your niche - then generally, I think you can charge a lot more than you would get from a micro stock site..
This is my experience at any rate... But of course, different things work better for different people!